Apple WWDC 2012 – MacBook Pro with Retina Display Introduction
On June 11, 2012, at the Worldwide Developers Conference (WWDC) in San Francisco Apple introduced a new third generation MacBook Pro, marketed as the “MacBook Pro with Retina display” to differentiate it from the updated models of the previous generation released earlier that day. 0000The new model includes an Ivy Bridge chipset with USB 3.0, and a high-resolution 15.4″ 2880×1800-pixel Retina display. Other new or changed features include a second Thunderbolt port, an HDMI port, and the thinner MagSafe 2 adapter.
The new model omits Ethernet and FireWire 800 ports, though Apple announced Thunderbolt adapters for both interfaces along with its release. It also omits a SuperDrive, making it Apple’s first professional notebook since the PowerBook 2400c to ship without a built-in optical drive. The new model ships with a solid state drive standard rather than a hard disk drive. Apple also claims improved speakers and microphones and a new system for cooling the notebook with improved fans.
The Retina models are also significantly less upgradeable/repairable than previous MacBooks. Unlike the previous generation, memory is soldered to the logic board and is only upgradable at time of purchase. The solid state drive is not soldered and could be replaced if it fails, but uses a proprietary daughtercard and cannot be swapped for a larger or third-party flash unit. The battery is glued into place; attempts to remove it may destroy the battery and/or trackpad. The entire case uses proprietary pentalobe screws and cannot be disassembled with standard tools. Greenpeace spokesman Casey Harrell said Apple “has pitted design against the environment—and chosen design. They’re making a big bet that people don’t care, but recycling is a big issue.”
The Retina display MacBook Pro largely follows the styling of the previous generation with its aluminum enclosure and separated black keys. The most apparent body changes are a thinner chassis, and a display with a redesigned hinge and thinner bezel. The power button is now located on the keyboard rather than the upper right corner of the chassis. At 0.71 inches (18 mm) thick it is 25 percent thinner than its predecessor. Unlike any previous Macintosh laptops the model name is not visible when the computer is in normal use as the model now has its name on the underside of the chassis rather than the screen bezel, where it had been located on all Macintosh laptops after the PowerBook 280c in 1995
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Now we know where the Midnight green color came in the iPhone 11 Pro models. 🙂
Watching this on a 2013 Macbook Pro which is still a workhorse in 2020. The design does not feel dated at all: the power of simplicity.
0:04 that crowd satisfies me
bought in late 2012, writing this comment with it. Unbelievably reliable!
Put new internals in this one and it would sell itself.
Ah memories good old days
When was the last time we saw and upgrade like this on a macbook?
why did apple remove the cd rom?
Ah I miss Aperture
I still got and use mine! (Oct 2019).
Jony Ive i the best narrator ever, please bring him back for ads
Still using this 2012 macbook retina, looks great, feels great.
12:51 if you cant change things, things get incremental TIM COOK
Truly magnificigent
this computer was the one that made me make the switch from windows and it was the best decision ive ever made ,
Still using that)
Mine died two days ago.
Served me well for all this time. Was still running great but something broke I guess, it won't let me do anything anymore.
It was the best laptop i ever had, very reliable. Time for a new one, let's see how the last gen goes.
Lame.
Mine still is as fast as the day I bought it!
I was about to wait for the 2016 model, but when I saw the leaks, I bought this one. Still works fine. Best most expensive purchase ever!
they said gaming on macbook hahaha
The old days . That apple did not use their own chipset
Apple's last good product.
2016 15 inch MacBook Pro comment 2012 15 inch MacBook Pro like
👇🏻
watching this from 2015 mid macbook pro 15, still working good,
Such a great laptop made back in 2012
Me the 1st thing I'd do being to check whether there's Force Touch whenever some one lends me a Pro
This thing was seriously two years ahead of its time, mainly due to the Retina display. I had one back in 2012, and nothing else on the market was like it.
Would be nice to see Apple innovate like this again, instead of introducing a Touch Bar which many 2016-2018 MBP owners don't see as useful, and keeping the display resolution unchanged for six years.
Omg it was 2012?! Damn time flyes :/
Dude Phil has speaking problems.
Paradise (Coldplay) + Apple Mac 😍😍
Its interesting how much keynotes changed from when they unveiled the 2008 MBP to this one.
Watching this on MB Air 13 2017 🙂
Why do Apple audiences continually cheer & clap even before any new models upgrades or improvements have been announced ?
Compare this to the release of the 2016 touch bar one… Seriously. Wtf is doing Apple with the Macbooks now ?
"magnificigent new display"
Lol , back then apple was so cool …
watching this on my MBP 2017 13 base model 🙁
Bought that MacBook Pro Retina in 2012 and still use it as my daily driver. Best buy I ever had! The Retina MacBook Pro was ahead of it's time and in my opinion the last great piece of engineering from Apple. The current 2018 MacBook Pro's are not better in any way except the improved third-party components used. I really hope this diversity/gender hype can be left behind soon and they can focus on great engineering again…
Probably the last good computer Apple makes and I have the 2013 model that lasted me more than 5 years
I still use the 2012 rMBP, getting it maxed out certainly helped. The new ones aren't worth the price hike or the new features such the keyboard and Touch Bar. New ones even have 16GB Ram max, like mine, from 2012. Lol.
Apple actually shipped adapters with their product back then.
The last great Macbook.
And then they fucked Aperture…